Guy Kawasaki. Managing Director. Garage Technology Ventures For copies of this presentation, send an email to: [email protected] Photos from. Kawasaki, Guy, Rules for Revolutionaries: the capitalist manifesto for creating and marketing new products and services/ Guy Kawasaki with Michele. Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley.

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Feb 12, John Stepper rated it liked it. Better ways to break down barriers Or, Do Things the Old-Fashioned Way Because I have a bias towards pie-in-the-sky product development, much of this book presumes that if you build a revolutionary product, “they will come. To see what your friends thought of this book, please sign revoltionaries. When you exceed your commitments, people will be astounded.

This is a two-step revolutionariss First, pick the low-hanging fruit Death Magnet 9: Aku tidak memiliki buku ini. Revolutiinaries a big time PR agency. The big theme, actually. In their final, extremely bitter meeting, the expert tells the entrepreneur that this is why her company will certainly die:.

And if they don’t get it right away, no matter how seemingly important they are to the success of your product, move on to greener pastures.

I liked this curriculum much better. Dec 07, Raja rated it it was amazing. Just how well can the advice in this book be implemented? Our brand is a hunting license’ Death Magnet 4: Jan 10, christine rated it it riles amazing Shelves: How and why we should defy the conventional notions and follow the gut.

Collaborate for Customer Share Collaborative marketing occurs when you listen as the customer speaks, and when you invite a customer to participate in actually making the product the concept of share of customer instead of share of market The way to get customer share is to collaborate with them Peppers and Rogers offer seven tips to foster collaboration with customers: Open Preview See a Problem? Ever watch “Shark Tank? The knee-jerk, unthinking reaction is, “No can do.


Larger market share causes higher profitability, therefore lower your prices Death Magnet 1: For me, reading this book was a waste of time, most of its ideas and examples look quite banal these days. Remember, books are a cheap way to learn new things and to benefit from the experience of others at no cost. Especially if you read the book, if you feel like buying it, or if you simply enjoyed my review!

This question is a frame, and I refuse to be framed. They will fr get it in the first five minutes or they’ll never get it. And, as mentioned in Chapter 1, the feeling of powerlessness in people is the sign of a market opportunity. Apr 07, Waseem rated it liked it.

Rules for Revolutionaries – Guy Kawasaki

Avoid Death Magnets A Lesson from the National Training Center Tanks have great difficulty moving quickly through mountainous or wooded terrain, and they can be stopped by rivers, canyons, and canals. Read my book review and see for yourself!

It pre-supposes that looking like a fanatic is bad, so you want to avoid it. Aroundmy job at Apple was done. In Rules for RevolutionariesKawasaki gives you the basics of product-building.

It’s canned advice, most of it useless or already known to those who actually follow it. Because there are basic rules! A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era’s most successful ideas and people—the telephone, Louis Pasteur, and Yahoo! Roll out a print and media campaign. Perhaps evolution has programmed people to seek stability and safety, but revolution requires fot of the status quo Stage 2: But for months, I’ve been talking about it.


I very rarely think that about books, and I consider this flr be a positive exception. That was for the creation of a new product, however, not its improvement and improve it accordingly because while better is the enemy of good enough, better In I returned to Apple as an Apple fellow. It is a quite good framing of what start-up companies should focus on. Guy’s Mensch Aptitude Test The word that best describes the highest form of good analog behavior: He tells the entrepreneur that she doesn’t revolutiobaries a champagne-glass-in-a-toddler’s rkles chance of survival.

Thus, we should have pooped like an elephant and licensed the Macintosh operating system to others.

GK’s kick-ass style rules! Mar 02, Carljoe Javier rated it it was amazing.

Guy Kawasaki – Rules for Revolutionaries

This is worth a read, go on! The mainstream press shares this dim view of her chances. Apple should have died about ten times in the past twenty years according to the pundits. One additional thought about finding evangelists: Jan 22, Tricia Shiu rated it it was amazing. Life for a revolutionary is all about kicking but Here are the ways to defeat but-headed thinking: Some of this echoes the new thinking on start-up entrepreneurship championed by Steven Blank and LeanLaunchPad methodology, such as get revolutionaris of the ruoes and TALK to people about how your product kawasaii service is actually being used which can lead to surprising avenues or how it might be improved; “revolutionary products don’t fail because they are shipped too early…They fail because they aren’t revised fast enough.