Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

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You are commenting using your WordPress. The slightest of movement, or mind wandering will affect the result. Can other senses — smell, touch, and sound — be so powerful as to physically arouse us when we see a product? The research itself should make up for the lack of novel findings, enabling a reader to defend what they already know using Lindstrom’s research, but the research results are not discussed in enough detail to be usable.

The author is a branding expert and a consultant to all these multinational corporations. Under normal circumstances I wouldn’t even review this book because a it was awful, and b I wanted to throttle the smug little billionaire consultant of an author three times a chapter, and why would I revisit that in a review?

As long as we are talking about hammers, that is. The aut Well, here it is only March and we already have a strong contender for the worst book I’ll read this year. Everyone’s brains are ugly-pretty!

Likewise is he too dogmatic in his conclusions? The author claims to be the driving force behind three year’s worth of this neuromarketing research, involving subjects from around the globe and Lord knows how many millions of dollars. You can help by adding to it. Faith Religion and Brands. Our senses are the most powerful tools we have to determine what we feel about a product, use of sight, sound and smells together will revolutionise advertising in the future. Jul 31, Thomas rated it it was ok.

This book also helped in understanding my own buying behavior. Logos alone don’t work for the most part.

Despite government bans, does subliminal advertising still surround us — from bars to highway billboards to supermarket shelves? He also regularly inflates the actual novelty of the research he is reporting on, referring to it as the largest neuroscientific marketing research effort ever conducted.


Branding is about emotion. In the hands of a less self-promotional author, the same material might have soared beyond the business shelves of the bookstore to attract the general reader. Examples of fragrances used already are — Honeydew Linsstrom in Samsung to encourage electronic purchases — Meadow Grass in British Airways Business Lounge to simulate pleasant environment.

The experiment 60 participants were divided into 2 groups, two of which watched an episode of Sex and the City where the characters discussed their sexual prowess, and the other two groups watched an episode of Malcolm in the Middle.

Generally, as a neuroscientist, I also know that the NAcc is also involved in the response to fear, aversion and especially the prediction of something aversive.

Buyology: Truth and Lies About Why We Buy – Martin Lindstrom – Google Books

The volume of data collected in this study would make it a great starting point for academic critique. This sequence was repeated 5 times with the participants scoring from what their preferences were between sound, image or sound and image together.

But if you’re an evil multinational corporation or corrupt government, put the book down and stay out of my head, please! The very warnings intended to reduce smoking might well be an effective marketing tool for Mxrtin Tobacco!

The crux of the book is the emergence of neuromarketing, which involves using fMRI and other brain-scanning techniques as a means of truly understanding consumers’ loves and hates, rather than just asking the cons This was a nice and easy nonfiction read, ilndstrom almost like a vacation after the intellectual beating offered by the likes of Steven Pinker and R. The tone of the book is one of over the top zealotry and overselling the GEE WHIZ nature of research that in all likelihood a wasn’t done by him, and b misinterpreted anyway.

The senses, especially when used in combination are extremely powerful. This careful subtlety is lost on Lindstrom, who continually injects the book with references to his own importance as a consultant.

lindstroom The only product placements that DID produce such effects were those which were heavily integrated into the content and actually made sense in their context. Like a 7 habits seminar or a energetic corporate sales-pitch. Cingular are mentioned each time callers call in to vote for their favourite contestant and Ford are the sponsoring brand features in ads during the break.


Buyology by Martin Lindstrom | : Books

In study after study, Lindstrom evaluated some of the “conventional lindstfom in advertising: Time [2] named Lindstrom as one of the world’s most influential people because of his book. May 11, at Cigarette Health Warnings Stimulate Smoking. Either calls the rest of the findings in the book into question.

Business books Marketing books Non-fiction books about advertising American non-fiction books Doubleday publisher books non-fiction books.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

If you value your purchasing sovereignty, read this book and borrow it from the library, so as to avoid ‘buying’ into Lindstrom’s h What did I think that teasing little prompt to write a review? I’m only rating it 3 stars because the first 30 or 40 pages were full of repetitive hyperbole building up Lindstrom’s research techniques and unprecedented large study group size and generally amazing work only to to be buyoloyg by much less than revolutionary results throughout the rest of the book.

The first couple chapters were the worst– I almost put the book down.

Consumers have a sense of loyalty to a preferred brand, similar to a religious affinity, for products lindstrm as buyoligy and coffee, or a biscuit, which encourages them to keep buying.

In some cases the results were predictable. Feb 10, Kristen rated it did not like it. And the research was largely funded by the big corporations who will use the technology to develop products. Selected pages Title Page. But the information is interesting enough to overcome the off-putting tone.

Vanessa Holmes says 10 years ago. Does sex actually sell? I am now going buyologu blow your mind with the most brilliant, coolest, most insightful bit of research ever. Feb 02, Pages. The result Those who viewed the happier face poured more drink and were willing to pay almost twice as much for the drink as those who saw the unhappy face.

TIME magazine named Lindstrom as one of the world’s most influential due to his work on science and marketing.