“Distance Still Matters” is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that. Harv Bus Rev. Sep;79(8), , Distance still matters. The hard reality of global expansion. Ghemawat P(1). Author information: (1)Harvard . STIll MATTERS The hard reality of global expansion. by PankajGhemawat There is aProblem the very analytic tools that managers rely on.

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Toggle navigation Additional Book Information. This article provides interesting research data on how different distance attribute affects international trade, most of which gets factored in while setting up a distribution network for business. Without detailing how, the conclusion and overall efficacy of his theory is questionable.

Pankaj Ghemawat’s Distance Still Matters: The Hard Reality of Global Expansion

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

With their assistance, you can become well prepared and can avoid having to retake exams. Why does Distance Still Matters matter? Important attributes contributing towards administrative distance include absence of colonial ties, absence of shared monetary or political association, political hostility, government policies, and institutional weakness.

For Coco Cola, Neville had stressed on the importance culture plays in success of company. Analysis Ghemawat develops a novel methodology, complete with an understandable schematic the CAGE framework and the concept of distance in assessing foreign expansion opportunities for different companies. Thanks to the study guides written by fellow students specifically for your courses, you will never miss a trick when it comes to your exams. Overspecific notes are at your disposal.


Offline Computer — Download Bookshelf software to your desktop so you can view your eBooks with or without Internet access. He hired a local leader who could relate to the consumer.

pankaaj No generic book summaries, but the specific content you need to ace your exams. What does Distance Still Matters say? Factors that contribute to major disparities are diwtance chains and distribution channels; these are significant barrier to business. Ghmawat still matters, the hard reality of global expansion Summary of 3 pages for the course Advanced International Management at VU.

Advanced International Management 2nd year. What students say about Stuvia. Similarly Red color means beautiful in Russia where as in rest of world it has different connotation. In recent years the integration of European Union is a classic example of the effort to diminish administration and political distance. Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of pioneering new, often very different territories.

Companies that rely on economies of experience, scale, and standardization should focus more on countries that have similar economic profiles.

Article Review: Distance Still Matters, The Hard Reality of Global

They should have localized the TV for the contents for English, and edited to suit the audience. Preview 2 out of 3 pages. Mapping Skills and Activities with Children’s Literature. A local area network, wide area network, and worldwide.

Then, he demonstrates the usefulness matgers the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. Geographic Names is to standardize the names of geographic features This tool would have been distancr great help for Beckman Coulter for analyzing the effectiveness to expand in Japan. For Instructors Request Inspection Copy. The Heard Reality of Global Expansion.


The economic condition of consumers have impact on level of trade it does business with other countries. The Hard Reality of Global Expansion.

Other attributes that must be considered include the physical size of the country, average distance and mode of transportation withincountry, borders, access to waterways and the ocean, and topography. As Ghemawat stilo it, companies erroneously utilize an antiquated and incorrect modality when deciding on foreign expansion: His research focuses on how organizations can support innovation dispersed across international contexts.

Pankaj Ghemawat’s Distance Still Matters: The Hard Reality of Global Expansion – CRC Press Book

But other factors related to distance, matter even dishance e. It could be through conference attendance, group discussion or directed reading to name just a few examples. Everything you need to know about selling on Stuvia. Global strategy course overview. The Bookshelf application offers access: In this work, Ghemawat proposes the CAGE distance mattefs that allows firms to consider four dimensions of international distance cultural, administrative, geographic, and economic when planning global expansion.

The CAGE framework of distance presented here considers four attributes: