Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

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While it is true that most of what is written here can be dismissed as one man’s opinion, it will certainly get you thinking and more observant of cultural traits.

Beyond the question of validity is the issue of value: Actually I’ve already read it last year but I didn’t finish it. Full title is sort of arrogant, and author’s writing comes off as if he’s is a genius.

What makes us live, buy, even love as we do?

LitFlash The eBooks you want at the lowest prices. But really interesting just to analyze your own motives and throught processes as well. Rapxille 1 of 1 Start over Page 1 of 1. Rapaille’s work is built around the concept of a “cultural code”, “the unconscious meaning we apply to any given thing It coode something much more important for me, however.


This book was on the recommended reading list for my Eating Psychology training course, as it looks at the culture on food, movement and fat.

Why is fat a solution rather than a problem?

Want to Read saving…. A couple times Rapaille says that the change of culture is “glacial” in pace, but this assertion seems to run contrary to many clture his own examples, which include how WWII altered French and German culture, or how corporations were able to incrementally alter cultures in a way that favored their product.

The answers are in the Codes. The author told us there would be several ah-ha moments in the book and he wasn’t kidding.

The Culture Code, by Clotaire Rapaille | DiversityMine

Interesting idea propelling the book very well. These three principles all make sense, IMO. He argues that Americans find perfection boring, signifies the end, and rapailke don’t actually want something or perhaps someone that is who is perfect.

Mar 28, Karen rated it it was amazing Shelves: The Jeep was then successfully marketed as a “horse” in America.

Clotaire Rapaille, The Culture Code | Business English

He catches clture trends and occasionally subcultural variations, but largely omits finer variations e. The answers are in the Codes.

What does it stand for? While this may be a tendency, there are clearly times when people’s rationality over-rides their emotions, and even times when people sacrifice survival for a non-survival goal.


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Learn more about Amazon Giveaway. I really found this extremely interesting and very thought provoking!

Nov 28, John Petrocelli rated it really liked it. This is one of my favorite nonfiction books of all time. Why are we so often disillusioned by love?

He is the personal adviser to ten high-ranking CEOs rapaillf is kept on retainer by fifty Fortune companies. Not this one, Culture Code was the best book I’ve read in a long time. Understanding the Codes gives us unprecedented freedom over our lives. The younger generation embraced these desserts.

Aug 17, Ashley rated it it was ok Shelves: Thank you for your feedback. Amazon Giveaway allows you to run promotional giveaways in order to rapaile buzz, reward your audience, and attract new followers and customers.

However, his analysis of what Americans want in their president seems a bit closer to the truth given the election: Cultkre makes us live, buy, even love as we do? Trivia About The Culture Code Three, to access the meaning of a thing within a given culture, you must learn the “code” for that thing in that culture.